For today’s New Music for ’09 entry, we travel to the magical fantasy land of Sweden, where impeccably-groomed pastel pop stars frolic with unicorns and uh, more unicorns. Meet The Sound of Arrows, a.k.a. Stefan Storm and Oskar Gullstrand, two Stockholm residents who not only make delightfully-whimsical pop music, but who also direct and animate their own whimsically-delightful music videos.
“M.A.G.I.C.”, the dreamy first single off their upcoming debut album, will be released by the Swedish record label Labrador on January 28th. It pretty much sounds like what would happen if The Pet Shop Boys covered The Neverending Story soundtrack. Listen to it below and then travel to Swedish Pop Heaven by watching the “M.A.G.I.C.” mini-video after the jump.
Download “M.A.G.I.C.” by The Sound of Arrows