!! OMG, Harry Potter gets a reboot: Pottermore !!
Don't get me wrong, I love Harry Potter (as in, I went to one of the book releases dressed as the Golden Snitch)...but Pottermore? I still don't understand what the "interactive online experience" is supposed to be, even after hearing about it straight from J.K. Rowling's mouth. Maybe it's intentionally mysterious, like magic...
» READ THESE RELATED ENTRIES:
OMG, the end is near: Harry Potter and the Deathly Hallows Part 2
OMG, hold down your lunch: A Japanese rollercoaster
OMG, an explosion of the mind: Sony Bravia's color ads
OMG, genius: 'Hallows,' the Harry Potter parody of Beyonce's 'Halo'
OMG, when bad theater happens to good movies: Ghost the Musical