Like something out of ancient Egyptian burial ritual, the inventor of Doritos will be laid to rest this weekend with a stash of his beloved cheesy chips. Arch West, a former Frito-Lay marketing executive who pitched the idea for Doritos in 1961, passed away in Dallas last Tuesday of natural causes at the age of 97. And at the graveside service, his family plans to toss in a few chips with the dirt that covers his urn. Yes, really.
(via Gawker)
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