!! OMG, her empire grows: Madonna to create scent and clothes for non-teens !!

Kabbalah water, Jesus Luz's sweat, A-Rod's old baseball cup -- any one of these founts of olfactory goodness might soon become a part of Madonna's signature as-yet-unnamed scent, which will be produced by her forthcoming lifestyle brand "Truth or Dare by Madonna." You'll remember that the star already oversees a juniors' line with her daughter Lourdes, called "Material Girl." But this new truthier and darier collection will be aimed at women 27-50 year old. (Because, you know, all those ages wear the same clothes.) "Over the past several years, I have been approached countless times to create my own brand," Madonna told WWD. "The timing is right and I have found great partners in Iconix, who can help translate my vision to reality."
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posted by Phillip on Thursday, November 3, 2011
comments: 4 | category: Pop
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