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!! OMG, New EVERLAST ‘I’m a boxer” Commercial takes on sexism in sports !!

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“Don’t call me a female boxer. I’m a boxer.”

Everlast has released a powerful new ad which takes on the need for an equal playing field when it comes to gender in sports. A bit about the commercial from director Claire Edmonson via The Huffington Post:

“There seems to be a trend happening where women’s career titles are constantly being genderized. For instance, I’m constantly referred to as a ‘female director’ instead of a ‘director’ and I wanted to address that. I also wanted to make something positive for young girls to see.”
Edmondson explained the message she wants these girls to take away from the video.
“I’m hoping that they feel encouraged to stick with whatever they are doing, even if it feels a little hopeless at time and for them to know they do matter.”

Check out the clip below!

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