Now that two thirds of American adults are overweight or obese, stores are bringing their plus-size sections out of the corner and onto the same racks as the regular sizes. Or rather they are becoming the regular sizes, since now the one third of not-overweight Americans are in the minority. Oh my, this is getting so confusing. What I want to know is whether Bloomingdale’s will keep their plus-size section right next to the snack bar.
“Plus-size women are very, very loyal to brands. They have a lot of spending power,” says a Liz Claiborne executive, explaining the retail push to accommodate plus-size ladies. Perhaps this will mean there will be new brands emerging? Because I can’t imagine why Lane Bryant inspires any loyalty at all.