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!! OMG, New EVERLAST ‘I’m a boxer” Commercial takes on sexism in sports !!

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“Don’t call me a female boxer. I’m a boxer.”

Everlast has released a powerful new ad which takes on the need for an equal playing field when it comes to gender in sports. A bit about the commercial from director Claire Edmonson via The Huffington Post:

“There seems to be a trend happening where women’s career titles are constantly being genderized. For instance, I’m constantly referred to as a ‘female director’ instead of a ‘director’ and I wanted to address that. I also wanted to make something positive for young girls to see.”
Edmondson explained the message she wants these girls to take away from the video.
“I’m hoping that they feel encouraged to stick with whatever they are doing, even if it feels a little hopeless at time and for them to know they do matter.”

Check out the clip below!

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!! OMG, turn on the red light: Austra’s “Forgive Me” Video !!


Austra have just released the video for their latest single “Forgive Me”, which was directed by Claire Edmondson.
The video is a slightly-NSFW, dark and glossy look at the lives of sex workers at wooded cruising area, and the relationships they keep both physically and emotionally. Singer Katie Stelmanis on the video:

“A night vision camera captures life in a dark park. Among the hidden corners and leaf-covered hideaways, people purge and absolve their sins through sexual liberation. We highlight a romance between a man and a women who seek forgiveness from each other: the only forgiveness that is of any importance.”

Check out the video above, and Olympia is out now to purchase on iTunes!

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